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What is Tam & Sam?

TAM, SAM and SOM are acronyms that represents different subsets of a market. TAM or Total Available Market is the total market demand for a product or service. SAM or Serviceable Available Market is the segment of the TAM targeted by your products and services which is within your geographical reach.

What is Sam & how does it work?

SAM is a segment of TAM you can use to identify the addressable potential of a market segment, or the amount you can realistically market to, making it easier to estimate revenue and audience targets.

What are Tam & Sam metrics?

Start-ups, entrepreneurs, and investors often use the TAM, SAM, and SOM metrics to uncover the potential upside to an investment opportunity such as a new product or service. Learn the definitions for these acronyms and explore their role in helping businesses prioritize new products and secure vital funding.

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